In order to become a good photographer one must study light and how it reacts in certain situations. With the proper light you can make the most ordinary image an extraordinary one.
My studies took me to the early renaissance period painters, viewing the masters such as Raphael, Botticille and of course Leonardo, their creative use of light is very effective, rendering such depth and detail.
As a result, I never shoot at noon, either, early morning or late afternoon, that is when the light is most effective on your subject. I find that the winter months present a more dramatic image because of how low the sun lays on the horizon.
Some subjects I will shoot, twice a day, one in the morning and in the late afternoon, you would be surprised the different the morning or afternoon makes on your image.